Bulk SMS Services for New Businesses

Effective marketing is vital to any company’s growth and prosperity. With that being said, most companies are always looking to come up with better marketing mechanisms that can generate greater number of sales and help them to develop a strong customer base. One of the methods of marketing that has been proven highly effective in the recent times is of course SMS marketing. People all around the world make use of smartphones and messaging can be a great way to let prospective customers know all about the current products and upcoming offers.


To make the most effective use of the messaging facility to aid in marketing, it is necessary to invest in the right kind of SMS Hub that can present with the best technical features. A Bulk SMS Platform with compatibility for different types of messaging formats can be the best tool that any company needs while trying to improve its prospects with SMS marketing. Since companies need to send their messages to large number of customers at a single go, these bulk SMS programs can help in communicating the news and information about the latest products to hundreds and thousands of customers within a short while.

The latest SMS router products of today are designed and crafted to send large quantities of SMSs flawlessly within a short amount of time and take care of the business requirements of a company. These routers offer users with the flexibility to set the frequency and priority of the messages and then segregate them before finally forwarding the bulk SMSs to their receivers. The SMS Router Solution systems can easily interact with the multiple short message service centers from different vendors within a single network and balance the whole routing process. The router systems can also be seamlessly integrated with the third party gateways without any difficulty.

A cutting edge SMS Routing Software made by leading a developer can offer several built-in functionalities that can make it easier to customize the whole messaging process. These software systems can also be easily integrated with various third-party systems for enhanced performance. They also come with greater scalability which allows for future integration of new features and functionalities. The best part of implementing these SMS routing systems is that they are perfectly capable of handling extreme traffic that exceed millions of users at a given point of time. This is particularly useful for companies who have a need to reach out to as many numbers of customers as possible within a short period of time.

With the effective implementation of SMS router systems, a company can very easily boost its SMS marketing strategy to achieve the kind of sales figures that it wants. Not only this enables a company to increase its ROI but also plan ahead for its further growth and progress. It is due to this reason that many new business companies are nowadays choosing to invest in top quality SMS router systems that can effectively improve the efficiency of their SMS marketing endeavors.

Five important considerations you need to make when selecting an SMS gateway

When you are looking to promote your business by sending bulk SMSs to your prospective customers, you need to pick a high quality SMS platform software that will boost your company’s revenues. Here are the five things that you need to look out for when you are trying to find the best SMS gateway software. 


Reliability

When you are using a SMS platform software application to send a text, you are entrusting the particular gateway for delivering your message without any hassles. However, there are numerous SMS gateways currently available in the market that does not offer the highest level of reliable service to the end users. In fact, using them for your SMS delivery purposes may seriously jeopardize your marketing campaign as they may or may not deliver the messages. Therefore you should only entrust your marketing campaign to SMS gateways that are reliable enough and can deliver you best quality services. A good way to do so would be to consider the market reviews for the software application that you are finally settling for. You can also ask your industry colleagues to point you to the best server SMS gateway application for your marketing campaigns.  

Speed

Another important consideration while investing in a software SMS gateway is speed. True, there are many SMS gateway software systems that can deliver your messages successfully but they take a lot of time to accomplish the task. When you are looking to reach as many prospective customers as you can in as little time as possible, using such a gateway is certainly not desirable. The very nature of the content presented in your SMS texts make it necessary for them to be delivered quickly. In such cases, you must be sure about the speed delivered by a SMS Gateway Program before you opt for it.  

User-friendliness  

Some SMS gateways are so complex both in its interface and features that it is really difficult for people to operate them effectively. Choosing such a gateway can prove to be bad for your business as it will hardly leave with any flexibility and peace of mind when you need to get your messages send as smoothly as possible. Due to this reason, you should always opt for an SMS gateway application that is user friendly. Whether you use a SMS gateway for Windows, Mac, Ubuntu or any other OS, you should make sure that your employees can use them easily for sending the messages.

Cost

While certain program SMS gateway is available for free, there are others that require a hefty sum of money for being used. If you use a paid SMS Gateway, make sure that you receive great value for your investment.

Security

Since the text that you will send to your recipient is confidential by nature, you need to opt for a gateway that offers maximum security and guarantees direct delivery of the text without any possibility of interception in the middle. Also make sure not to pick a software that ends up sending the texts to the wrong individuals. 

Inside tips on how to select right SMS gateway

Over the last few decades or so, the use of mobiles has rapidly increased. Nowadays most people prefer using smartphones that offer a wide range of features for their customers. Statistics reveal that the number of smartphone users is steadily increasing day by day. Hence business firms belonging to various sectors are now choosing to use SMS messages that can be sent to the mobiles of the target users. Bulk SMS marketing is the latest buzz word in the promotional and advertisement sector and to make effective use of this cheap but effective promotional method, business firms are now choosing to invest in SMS gateway software systems with a wide range of features.

What is SMS gateway software?

Bulk SMS gateway serves as the portal that links a business firm with the mobile devices of the target customers or leads via different mobile carriers. Every manager or business owner looking to make use of SMS mobile marketing methods needs to get in touch with an effective bulk SMS gateway provider that can send large amount of SMSs to target consumers in a short time without any lagging.



Advantages of using SMS gateway software for business

The latest SMS messaging suites offer a range of user features for their customers, such as integration with different types of platform like SS7, SMPP, SDP, SIGTRAN and HTTP protocols, a control management interface to handle all technological and business needs as well as support for all messaging channels such as SMS, MMS, USSD, IVR, eFax and eMail. They also offer the following benefits:

  • They offer multilingual SMS support along with compliance for industry standard Unicode (UTF-8) 
  • These software programs help in enriching messages with configurable patterns
  • Flexible packages to cater to individual business needs
  • Offers flexible rule based routing scopes according to different criteria such as sender ID, service plans, destination, source and combination
  • Comes with superior security features 
It is extremely important to select the right bulk SMS gateway server to ensure that a marketing campaign provides with best results. Here are some tips for choosing the right bulk SMS server.
  • The Bulk SMS gateway provider that you choose to work with should be intimately familiar with the various SMS marketing laws applicable in your country. This is very important, as violating these laws will ultimately lead to major legal liabilities for your firm which can result in civil suits, monetary fines or other serious legal actions taken by your end users.
  • Make sure that the provider that you hire for your business needs makes use of the SMPP protocol. SMPP or Short Message Peer to Peer protocol is a major standard of text messaging that is not only technologically advanced but also easy to track.
Implementing a well chosen bulk messaging gateway can not only make it easier for a business firm to establish better communication with end users but it can also help a company to come up with more effective marketing strategies.