Almost all
people in the world nowadays use mobile phones in their day to day lives. The
advantage of using these phones is that they offer a range of methods to
communicate and stay in touch with one another. Since business firms are always
looking for better ways to connect with their target users, they can make use
of messaging services to communicate news about their latest products or
exciting offers. Due to this reason, there is now a great demand for multiple
messaging software systems. These systems offer bulk messaging solutions to companies that enable them to send marketing
messages to hundreds of end users at the same time and promote their businesses
in a very cost effective manner.
The latest
multiple messaging software suites come with a range of user features that
enable companies to send messages across multiple platforms in a seamless
manner. It also helps them to make use of the best messaging server systems
that guarantees fast and prompt message delivery services. A well developed
messaging suite serves as a converged message delivery platform for different
types of messaging channels, such as SMS, IVR, MMS, USSD, email and eFax. The
messaging suite can integrate its platform with various standard modules,
protocols as well as a central controlling management interface for supporting all
technology and business needs of the service provider. The best part of using a
messaging suite is that it offers a messaging gateway, messaging hub, messaging
controller, messaging router, a consent gateway as well as a 2-way
communication platform all together which serve as a total technical package
for sending bulk messages.
The platform for
such a messaging suite is designed to fit a service oriented approach that can
accommodate any kind of new service or business quickly, thereby generating new
revenue streams. Such enterprise grade messaging platforms are scalable and
robust which enables users to easily integrate them with a whole stack of different
communication protocols for SMS, USSD, MMS, e-mail and IVR over HTTP, XML,
HTTPs, SMPP, SMTP, SS7, SIP, SSL, SIGTRAN and RTP interfaces. These messaging
suites serve as USSD gateway providers
and offer advanced technical features for smooth handling of bulk messages.
They also serve as SMPP service provider
and present users with USSD over SMPP
facilities.
The messaging
gateway that comes with these messaging suites presents the opportunity for
reliable and quick message delivery for all service providers and aggregators
over the standard messaging channels to support P2P and A2P traffic. They also
offer an easy to work with interface and a cost effective platform for all
operations and routing requirements. Additional features include a live traffic
monitoring platform with complete traffic analysis. The messaging platform also
comes with a SMPP SMS gateway and
supports multiple messaging channels for enhanced services. With an SMPP provider in place, business
companies can explore their options for bulk messaging campaigns so that they
can be designed to meet the needs of the company and appeal to the targeted
users for maximum effectiveness.
