How to Choose SMS Gateway

As the numbers of people using mobile devices are increasing with every passing day, companies are making use of SMSs to promote their services and products and increase their sales. To make the most of any SMS marketing campaign, it is necessary to make use of an effective SMS gateway solution that allows in dispersing bulk SMSs within a short time. While there are plenty of SMS gateway providers in the market, the right solution expert can make a major difference in your business by providing you with the most effective solutions.

There are a number of factors that you should consider while choosing the Best SMS Gateway Provider for your business.

Firstly, you will need to ask yourself the following questions:

• What is the cost for every SMS?
• Are there any monthly usage or minimum purchase requirements?
• Are there any kinds of hidden costs involved?
• How good and efficient is the network coverage of the SMS provider?
• What is the network quality of the service provider?
• What is the expiry date for the SMS packs?
• What are the payment options that the SMS Gateway Provider accepts? 
• Is the API of the SMS gateway provider easy to use and well documented? Will the service provider offer any sample code?
• Does the SMS application require a 2-way SMS messaging service?
• Does the provider of SMS Gateway Solutions offer any free SMSs for testing?
• How reliable is the customer support service of the SMS gateway provider? 

The next thing that you will need to evaluate is the account management system of the SMS gateway provider. Most companies will provide you with a web-based system for managing your account. You can log in to your account and check the SMSs that are left for a current period and even buy new SMS messages or credits online. It is also necessary that the user interface of the account management system is intuitive, easy to use and fast. It should also provide users with these following important features.

Access via HTTPS protocol:

It is always good if your account management system is accessible through a HTTPS protocol. The HTTPS connection helps to make sure that all data transmitted between the computer and web server are encrypted and therefore secured.

Detailed reports:

The Mobile VAS Solution provider should also provide you with detailed reports of all the SMS messages that have been sent and received. Sometimes some programs do not immediately offer such reports but they are still available on request. You can ask for reports for any date or specific period ranges. The reports cover fields like the number of messages received or sent, the time and date of all the individual SMS messages, as well as the mobile phone number in which the SMS was sent to or received from. The reports can be downloaded in the form of CSV or MS Excel files. These reports eventually help the management to take important business decisions. 

SMS Gateway Basics

SMS marketing campaigns have become a major trend among both startup companies and established business brands due to their affordability and the quick results they deliver. However, it is necessary to select a reliable SMS Gateway Software that can provide with the technical support required by a company to achieve success with its SMS marketing campaigns. Plenty of marketing attempts have failed to bear the positive results due to the failure of a company’s management team to select a software system that aptly matches their needs. So let’s have a look at some of the basic features of these Bulk SMS Server programs and see how they can aid in improving the business prospects of a company.

An SMS Gateway Server can serve as a specially designed converged delivery platform that can be used for sending all types of messages to target consumers in order to promote a business. These bulk SMS programs can be easily integrated to various platforms by using standard modules, protocols and an interface for control management that is central to the program. It helps in effectively managing all technological and business needs for a service provider. These programs come with a cohesive messaging suite that offers different types of technological solutions such as messaging router, messaging gateway, messaging controller, messaging hub, a two-way communication platform and a consent gateway. Such platforms are designed with the aim of offering corporate firms with the technological services that they need to carry out their promotional campaigns.

It is necessary that new tools and features be implemented within a platform so that they can work quickly and lead to the development of new revenue streams. The enterprise-grade SMS Gateway Solution systems offer robust and scalable features that can be easily integrated with the existing hardware of the company. These programs offer complete support for different types of communication protocols needed for various modes like SMS, USSD, MMS, e-mail and IVR over HTTP, HTTPs, SMTP, SMPP, XML, RTP, SIP, SIGTRAN, SS7 and SSL interfaces. The latest USSD GatewayProviders can come up with fast and secure messaging tools that can be used by aggregators and service providers for managing bulk messaging traffic requirements.

These programs come with an easy to use interface that can be further customized according to the individual needs of the business firms. Moreover, these programs also come at a cost effective price and allows a company to manage all of its resources and revenues in the most effective manner. Apart from making it easier for companies to manage all types of messaging operations, these programs can also offer services like routing and a dashboard for live traffic monitoring along with added benefits like exhaustive traffic analysis. The ability of these programs to work with multiple messaging channels like SMS, USSD, MMS, e-mail, IVR and eFax makes them extremely practical and beneficial for large scale business promotional campaigns. The rich features of these convergent platforms can allow business firms to enjoy greater ROI while saving on initial costs. 

Bulk SMS Services for New Businesses

Effective marketing is vital to any company’s growth and prosperity. With that being said, most companies are always looking to come up with better marketing mechanisms that can generate greater number of sales and help them to develop a strong customer base. One of the methods of marketing that has been proven highly effective in the recent times is of course SMS marketing. People all around the world make use of smartphones and messaging can be a great way to let prospective customers know all about the current products and upcoming offers.

To make the most effective use of the messaging facility to aid in marketing, it is necessary to invest in the right kind of SMS Hub that can present with the best technical features. A Bulk SMS Platform with compatibility for different types of messaging formats can be the best tool that any company needs while trying to improve its prospects with SMS marketing. Since companies need to send their messages to large number of customers at a single go, these bulk SMS programs can help in communicating the news and information about the latest products to hundreds and thousands of customers within a short while.

The latest SMS router products of today are designed and crafted to send large quantities of SMSs flawlessly within a short amount of time and take care of the business requirements of a company. These routers offer users with the flexibility to set the frequency and priority of the messages and then segregate them before finally forwarding the bulk SMSs to their receivers. The SMS Router Solution systems can easily interact with the multiple short message service centers from different vendors within a single network and balance the whole routing process. The router systems can also be seamlessly integrated with the third party gateways without any difficulty.

A cutting edge SMS Routing Software made by leading a developer can offer several built-in functionalities that can make it easier to customize the whole messaging process. These software systems can also be easily integrated with various third-party systems for enhanced performance. They also come with greater scalability which allows for future integration of new features and functionalities. The best part of implementing these SMS routing systems is that they are perfectly capable of handling extreme traffic that exceed millions of users at a given point of time. This is particularly useful for companies who have a need to reach out to as many numbers of customers as possible within a short period of time.

With the effective implementation of SMS router systems, a company can very easily boost its SMS marketing strategy to achieve the kind of sales figures that it wants. Not only this enables a company to increase its ROI but also plan ahead for its further growth and progress. It is due to this reason that many new business companies are nowadays choosing to invest in top quality SMS router systems that can effectively improve the efficiency of their SMS marketing endeavors.

Five important considerations you need to make when selecting an SMS gateway

When you are looking to promote your business by sending bulk SMSs to your prospective customers, you need to pick a high quality SMS platform software that will boost your company’s revenues. Here are the five things that you need to look out for when you are trying to find the best SMS gateway software. 

Reliability

When you are using a SMS platform software application to send a text, you are entrusting the particular gateway for delivering your message without any hassles. However, there are numerous SMS gateways currently available in the market that does not offer the highest level of reliable service to the end users. In fact, using them for your SMS delivery purposes may seriously jeopardize your marketing campaign as they may or may not deliver the messages. Therefore you should only entrust your marketing campaign to SMS gateways that are reliable enough and can deliver you best quality services. A good way to do so would be to consider the market reviews for the software application that you are finally settling for. You can also ask your industry colleagues to point you to the best server SMS gateway application for your marketing campaigns.  

Speed

Another important consideration while investing in a software SMS gateway is speed. True, there are many SMS gateway software systems that can deliver your messages successfully but they take a lot of time to accomplish the task. When you are looking to reach as many prospective customers as you can in as little time as possible, using such a gateway is certainly not desirable. The very nature of the content presented in your SMS texts make it necessary for them to be delivered quickly. In such cases, you must be sure about the speed delivered by a SMS Gateway Program before you opt for it.  

User-friendliness  

Some SMS gateways are so complex both in its interface and features that it is really difficult for people to operate them effectively. Choosing such a gateway can prove to be bad for your business as it will hardly leave with any flexibility and peace of mind when you need to get your messages send as smoothly as possible. Due to this reason, you should always opt for an SMS gateway application that is user friendly. Whether you use a SMS gateway for Windows, Mac, Ubuntu or any other OS, you should make sure that your employees can use them easily for sending the messages.

Cost

While certain program SMS gateway is available for free, there are others that require a hefty sum of money for being used. If you use a paid SMS Gateway, make sure that you receive great value for your investment.

Security

Since the text that you will send to your recipient is confidential by nature, you need to opt for a gateway that offers maximum security and guarantees direct delivery of the text without any possibility of interception in the middle. Also make sure not to pick a software that ends up sending the texts to the wrong individuals. 

Inside tips on how to select right SMS gateway

Over the last few decades or so, the use of mobiles has rapidly increased. Nowadays most people prefer using smartphones that offer a wide range of features for their customers. Statistics reveal that the number of smartphone users is steadily increasing day by day. Hence business firms belonging to various sectors are now choosing to use SMS messages that can be sent to the mobiles of the target users. Bulk SMS marketing is the latest buzz word in the promotional and advertisement sector and to make effective use of this cheap but effective promotional method, business firms are now choosing to invest in SMS gateway software systems with a wide range of features.

What is SMS gateway software?

Bulk SMS gateway serves as the portal that links a business firm with the mobile devices of the target customers or leads via different mobile carriers. Every manager or business owner looking to make use of SMS mobile marketing methods needs to get in touch with an effective bulk SMS gateway provider that can send large amount of SMSs to target consumers in a short time without any lagging.

Advantages of using SMS gateway software for business

The latest SMS messaging suites offer a range of user features for their customers, such as integration with different types of platform like SS7, SMPP, SDP, SIGTRAN and HTTP protocols, a control management interface to handle all technological and business needs as well as support for all messaging channels such as SMS, MMS, USSD, IVR, eFax and eMail. They also offer the following benefits:

• They offer multilingual SMS support along with compliance for industry standard Unicode (UTF-8) 
• These software programs help in enriching messages with configurable patterns
• Flexible packages to cater to individual business needs
• Offers flexible rule based routing scopes according to different criteria such as sender ID, service plans, destination, source and combination
• Comes with superior security features 

It is extremely important to select the right bulk SMS gateway server to ensure that a marketing campaign provides with best results. Here are some tips for choosing the right bulk SMS server.

• The Bulk SMS gateway provider that you choose to work with should be intimately familiar with the various SMS marketing laws applicable in your country. This is very important, as violating these laws will ultimately lead to major legal liabilities for your firm which can result in civil suits, monetary fines or other serious legal actions taken by your end users.
• Make sure that the provider that you hire for your business needs makes use of the SMPP protocol. SMPP or Short Message Peer to Peer protocol is a major standard of text messaging that is not only technologically advanced but also easy to track.

Implementing a well chosen bulk messaging gateway can not only make it easier for a business firm to establish better communication with end users but it can also help a company to come up with more effective marketing strategies. 

Multiple Messaging Software – How It Is Useful For Marketing

Almost all people in the world nowadays use mobile phones in their day to day lives. The advantage of using these phones is that they offer a range of methods to communicate and stay in touch with one another. Since business firms are always looking for better ways to connect with their target users, they can make use of messaging services to communicate news about their latest products or exciting offers. Due to this reason, there is now a great demand for multiple messaging software systems. These systems offer bulk messaging solutions to companies that enable them to send marketing messages to hundreds of end users at the same time and promote their businesses in a very cost effective manner.

The latest multiple messaging software suites come with a range of user features that enable companies to send messages across multiple platforms in a seamless manner. It also helps them to make use of the best messaging server systems that guarantees fast and prompt message delivery services. A well developed messaging suite serves as a converged message delivery platform for different types of messaging channels, such as SMS, IVR, MMS, USSD, email and eFax. The messaging suite can integrate its platform with various standard modules, protocols as well as a central controlling management interface for supporting all technology and business needs of the service provider. The best part of using a messaging suite is that it offers a messaging gateway, messaging hub, messaging controller, messaging router, a consent gateway as well as a 2-way communication platform all together which serve as a total technical package for sending bulk messages.

The platform for such a messaging suite is designed to fit a service oriented approach that can accommodate any kind of new service or business quickly, thereby generating new revenue streams. Such enterprise grade messaging platforms are scalable and robust which enables users to easily integrate them with a whole stack of different communication protocols for SMS, USSD, MMS, e-mail and IVR over HTTP, XML, HTTPs, SMPP, SMTP, SS7, SIP, SSL, SIGTRAN and RTP interfaces. These messaging suites serve as USSD gateway providers and offer advanced technical features for smooth handling of bulk messages. They also serve as SMPP service provider and present users with USSD over SMPP facilities.

The messaging gateway that comes with these messaging suites presents the opportunity for reliable and quick message delivery for all service providers and aggregators over the standard messaging channels to support P2P and A2P traffic. They also offer an easy to work with interface and a cost effective platform for all operations and routing requirements. Additional features include a live traffic monitoring platform with complete traffic analysis. The messaging platform also comes with a SMPP SMS gateway and supports multiple messaging channels for enhanced services. With an SMPP provider in place, business companies can explore their options for bulk messaging campaigns so that they can be designed to meet the needs of the company and appeal to the targeted users for maximum effectiveness.  

Bulk SMS Gateway Services and Your Business

Marketing specialists are always trying to find out new ways that they can establish strong ties of communication with their targeted users. However, in an increasingly challenging market, the pressing need for every businessman is to find out effective ways of communication while also at the same time save on associated expenses. More companies are looking for enhanced, tech savvy methods that can help them to take care of their customers while manage communication needs much more efficiently. As more companies are vying for the attention of the customers, they all need to take on a “customer comes first” approach and enhance the levels of customer satisfaction and services. This is something that can only be achieved by installing a SMS gateway software. 

Importance of an SMS gateway

Most business firms have been making use of internet connection and mobile phones in order to stay in touch with their clients. However, by making use of a bulk SMS gateway, a company can easily send messages over the mobile phone and then combine its benefits with the usage of traditional internet. Using an SMS aggregator software can not only make a business more easily visible and accessible to the existing clients but can also help in appealing to new, targeted clients. The overall financial returns of a business can easily be enhanced by making use of a SMS gateway application.

Benefits of using an SMS gateway

Using a SMS gateway server for sending bulk SMS to targeted customers can help a company to reach out to more potential clients within a short time. For example, a business firm may have a website that asks people to sign up for mobile updates and newsletters. By integrating the offer for SMS update, the business firm can ask its visitors to subscribe to it.

There is numerous open source SMS gateway software tools that a company can make use of in order to manage their customer communications. The software tool comes with features that allow in managing all messaging requirements in a timely and easy manner. The best thing about open source SMS gateway server equipment is that a company can make use of its various features at easy affordable packages. However, it is also necessary to choose the SMS gateway for Windows carefully so as to get the best quality services and features.

Choosing the best SMS gateway for business

Since the needs of every business is different, the owner of a business enterprise must try and determine the goals for implementing a bulk SMS gateway as in that way the firm can always make a better choice. To find the best SMS gateway software, it is always better to do some market research first as that will help to determine which software tools in the market are ideally suited for the company’s needs. An SMS gateway provider USA can design a wide range of products for end users but they all come with unique features and so it is always advisable to browse through multiple products first for making the best choice. 

SMS Gateway Tool: Text Messaging Software

In today’s world where most people use their smartphones to stay in touch with one another, companies are targeting their mobile devices in order to promote their goods and services. SMS marketing is one of the most effective methods of business promotions that are used by companies nowadays to reach out to their target customers. To make sure that a bulk SMS marketing campaign is most productive, a company needs to make use of the most effective messaging solutions that can in turn boost their sales and revenue.   

Role of a messaging suite

A messaging suite serves as a converged delivery system for different types of messaging channels such as SMS, MMS, USSD, IVR, eFax and email. A comprehensive messaging suite can integrate its platform with the various standard modules, central control management interfaces and protocols for supporting all technology and business needs of a service provider. The various features offered by these programs include messaging gateway, messaging hub, messaging router, consent gateway, messaging controller and two-way communication platform.

The latest USSD gateway providers can come up with robust and scalable enterprise grade platforms that can offer enhanced communication features such as SMS, USSD, MMS, e-mail and IVR over HTTP, XML, HTTPs, SMPP, SMTP, USSD over SMPP, SS7, SIP, SSL, RTP and SIGTRAN.

Advantages of choosing an SMS Gateway

There are a number of advantages of choosing a SMPP SMS gateway. These are discussed below in brief:

• An SMPP service provider can define service plans in order to make it easy for a company to manage business tasks. This not only helps in improving productivity and functionality but also assign the messaging features to numerous users at the same time. The messaging platforms of today also come with the enhanced flexibility that allows users to easily configure its operating features. Every such messaging gateway product comes with multiple user behavior controlling options.
• The SMPP provider can offer a business owner with various customized plans that would present with a wide range of options such as time optimization, message delivery and priority on the peak hours according to SLA with customer. This can also help in managing the sales margins.
• The rule based routing can be defined flexibly according to various criteria associated with the service plan, source and destination and sender ID of the customer. Sometimes the combination of these various factors can also influence the outcome of rule based routing. The service providers can also offer auto reconnection as well as re-routing mechanism in order to manage the peak hour traffic or any instances of link failovers.
• The messaging solutions offered by the service providers are equipped with flexible, ready-to-deploy standard interfaces which can integrate with all kinds of network elements, workflow automations, interactive service platforms as well as content and infotainment provider platforms.

It is in keeping with such advantages that a modern day business firm should consider investing in top quality bulk SMS gateways. By obtaining a reliable gateway system, a business firm can enhance its profits greatly within a short time. 

Bulk SMS Gateway - A Key to Promoting Your Business

SMS marketing has literally expanded the business options for many companies all over the world. As a strong tool for reaching out to the target audience and enhancing sales, bulk SMS marketing is nowadays used by both small and large business firms for boosting their sales. There are mainly two types of bulk SMS services, transactional SMS and promotional SMS, both of which require an optimum quality bulk SMS gateway for attaining maximum effectiveness.

SMS marketing – an inside look

With more and more people choosing to use smartphones for the distinct benefits that they offer, mobile advertising has become a smart way for companies to promote their services and products. SMS services not only serve to promote a business but also let the customers know about important updates. An instant messaging service or bulk SMS service operated through a SMS gateway software can be used for sending effectively planned messages to a large number of customers, thereby increasing the number of sales. Moreover, since messaging is a cheap but effective promotional technique, it can allow business firms to real the best benefits without spending too much.

Different types of SMS services geared at marketing

With strategic SMS marketing, a company can drive sales leads, make new customers, enhance relationships with the existing ones and also plan for better marketing techniques in future. An SMS gateway server can be used for both promotional and transactional SMS services.

Promotional SMS: These SMSs are sent with the sole aim of promoting a brand and the products or services that it has to offer. 

Transactional SMS: These SMSs are meant for updating the customers about a particular transaction that they are carrying out with a company. They can provide customers with updated information about different products and services. The transactional SMSs are also delivered to the DND numbers.

Attaining success with a SMS marketing campaign

Since SMS marketing is a highly cost effective and efficient promotional technique, more companies are now choosing to invest in it. The first step to achieve success with this form of marketing is choosing an open source SMS gateway software. Once a company has come up with a comprehensive customer database, this SMS gateway application can be used for sending well planned and customized SMSs to various existing and new customers. Since bulk SMSs need fast dispatching services, the open source SMS gateway server chosen should be able to provide with the requisite speed.

Choosing SMS Gateway program 

There are various companies offering SMS gateway for Windows, Mac and other leading operating systems. These SMS gateway provider USA companies can also provide with a range of packages that can suit the diverse needs of different clients. Apart from offering a SMS aggregator software for the business purposes of their clients, these service providers can also present them with customized solutions and consulting services which can in turn boost their prospects of attaining success with their campaigns. In order to find the best SMS gateway software in the market, it is also advisable for a business firm to carry out detailed market research about the various products as that would help in making a wise decision.