Here's what industry insiders say about SMPP SMS gateway

An SMPP SMS gateway is one of the most widely used SMS gateways in the world. It is often preferred by many business owners due to the distinct technical advantages that they provide. The distinct technical advantages offered by this gateway have naturally increased the demand for an SMPP Provider that can help business firms to send bulk quantities of SMS messages for their own requirements. The acronym SMPP actually stands for “Short Message Peer to Peer Protocol”. The SMPP SMS Gateway is used for sending and receiving messages to and from GSM, iDEN, UMTS, TDMA and CDMA cell phones. SMPP is a level-7 TCP/IP protocol and it is widely known for facilitating faster delivery of SMS messages.

By using the SMPP protocol for sending SMS messages instead of using a GSM modem, one can have the following advantages:

• Since the SMPP messaging protocol is based on TCP/IP, there is no need for GSM hardware;
• The users can send SMSs to only a simple short code, which is not possible while sending SMS to a standard GSM phone;
• The SMPP messaging protocol provides with high throughput (up to around 200 messages per second); 
• It is also possible to assign an alphanumeric sender address with the SMPP messaging protocol

SMPP is extensively used by various business clients for connecting to a Short Message Service Centre or SMSC. In SMPP terms, a client is known as Extended Short Message Entity or ESME. The SMSC's can even exchange data by using a reliable SMPP connection. The messages that are sent to the SMSC are known as Mobile Terminated or MT messages, since they are directly sent to the mobile phone. The messages that are received from the SMSC are known as Mobile Originated or MO messages as they originate from the sender’s mobile phone.

When an ESME chooses to establish a connection by using an SMPP SMS Gateway, it can be accomplished in three modes. These include the Transmitter, where the ESME entity can only submit the messages to a SMSC; the Receiver, where the ESME entity can only receive the messages or the delivery reports from a SMSC; and the Transceiver, where the EMSE entity can send as well as receive the messages to/from the SMSC.

There are a number of applications for which the SMPP SMS gateway solutions can be used:

• For sending voicemail alerts to the mobile users;
• To aid in information services, like sending traffic jam alerts, stock exchanges alerts or the weather forecasts;
• For sending SMS notifications to the mobile users when the server is down; they can also be used for sending SMS messages that perform specific functions;
• It can be used for sending MMS notifications, particularly when the users pay for Java applications and ringtones, the download location can be send by a WAP Push message or MMS notification;
• It can be used for the purpose of voting and for processing votes from the mobile users;
• For telemetry applications

Multiple Messaging Software – How It Is Useful For Marketing

Almost all people in the world nowadays use mobile phones in their day to day lives. The advantage of using these phones is that they offer a range of methods to communicate and stay in touch with one another. Since business firms are always looking for better ways to connect with their target users, they can make use of messaging services to communicate news about their latest products or exciting offers. Due to this reason, there is now a great demand for multiple messaging software systems. These systems offer bulk messaging solutions to companies that enable them to send marketing messages to hundreds of end users at the same time and promote their businesses in a very cost effective manner.

The latest multiple messaging software suites come with a range of user features that enable companies to send messages across multiple platforms in a seamless manner. It also helps them to make use of the best messaging server systems that guarantees fast and prompt message delivery services. A well developed messaging suite serves as a converged message delivery platform for different types of messaging channels, such as SMS, IVR, MMS, USSD, email and eFax. The messaging suite can integrate its platform with various standard modules, protocols as well as a central controlling management interface for supporting all technology and business needs of the service provider. The best part of using a messaging suite is that it offers a messaging gateway, messaging hub, messaging controller, messaging router, a consent gateway as well as a 2-way communication platform all together which serve as a total technical package for sending bulk messages.

The platform for such a messaging suite is designed to fit a service oriented approach that can accommodate any kind of new service or business quickly, thereby generating new revenue streams. Such enterprise grade messaging platforms are scalable and robust which enables users to easily integrate them with a whole stack of different communication protocols for SMS, USSD, MMS, e-mail and IVR over HTTP, XML, HTTPs, SMPP, SMTP, SS7, SIP, SSL, SIGTRAN and RTP interfaces. These messaging suites serve as USSD gateway providers and offer advanced technical features for smooth handling of bulk messages. They also serve as SMPP service provider and present users with USSD over SMPP facilities.

The messaging gateway that comes with these messaging suites presents the opportunity for reliable and quick message delivery for all service providers and aggregators over the standard messaging channels to support P2P and A2P traffic. They also offer an easy to work with interface and a cost effective platform for all operations and routing requirements. Additional features include a live traffic monitoring platform with complete traffic analysis. The messaging platform also comes with a SMPP SMS gateway and supports multiple messaging channels for enhanced services. With an SMPP provider in place, business companies can explore their options for bulk messaging campaigns so that they can be designed to meet the needs of the company and appeal to the targeted users for maximum effectiveness.  

SMS Gateway Tool: Text Messaging Software

In today’s world where most people use their smartphones to stay in touch with one another, companies are targeting their mobile devices in order to promote their goods and services. SMS marketing is one of the most effective methods of business promotions that are used by companies nowadays to reach out to their target customers. To make sure that a bulk SMS marketing campaign is most productive, a company needs to make use of the most effective messaging solutions that can in turn boost their sales and revenue.   

Role of a messaging suite

A messaging suite serves as a converged delivery system for different types of messaging channels such as SMS, MMS, USSD, IVR, eFax and email. A comprehensive messaging suite can integrate its platform with the various standard modules, central control management interfaces and protocols for supporting all technology and business needs of a service provider. The various features offered by these programs include messaging gateway, messaging hub, messaging router, consent gateway, messaging controller and two-way communication platform.

The latest USSD gateway providers can come up with robust and scalable enterprise grade platforms that can offer enhanced communication features such as SMS, USSD, MMS, e-mail and IVR over HTTP, XML, HTTPs, SMPP, SMTP, USSD over SMPP, SS7, SIP, SSL, RTP and SIGTRAN.

Advantages of choosing an SMS Gateway

There are a number of advantages of choosing a SMPP SMS gateway. These are discussed below in brief:

• An SMPP service provider can define service plans in order to make it easy for a company to manage business tasks. This not only helps in improving productivity and functionality but also assign the messaging features to numerous users at the same time. The messaging platforms of today also come with the enhanced flexibility that allows users to easily configure its operating features. Every such messaging gateway product comes with multiple user behavior controlling options.
• The SMPP provider can offer a business owner with various customized plans that would present with a wide range of options such as time optimization, message delivery and priority on the peak hours according to SLA with customer. This can also help in managing the sales margins.
• The rule based routing can be defined flexibly according to various criteria associated with the service plan, source and destination and sender ID of the customer. Sometimes the combination of these various factors can also influence the outcome of rule based routing. The service providers can also offer auto reconnection as well as re-routing mechanism in order to manage the peak hour traffic or any instances of link failovers.
• The messaging solutions offered by the service providers are equipped with flexible, ready-to-deploy standard interfaces which can integrate with all kinds of network elements, workflow automations, interactive service platforms as well as content and infotainment provider platforms.

It is in keeping with such advantages that a modern day business firm should consider investing in top quality bulk SMS gateways. By obtaining a reliable gateway system, a business firm can enhance its profits greatly within a short time.