The problem with SMS aggregators

SMS aggregators offer the means for companies to connect to multiple operators, SMS hubs, SMS whole sellers and other SMS aggregators and deliver targeted SMSs to all existing and prospective clients. While these aggregators surely do play an important role in ensuring success for a marketing campaign, it is necessary to choose a reliable service provider without which the campaign would just fall flat on its face without producing the desired results. Poor quality SMS aggregator can lead to SMS delay and even non-delivery of the SMS messages. They can also provide with unreliable delivery reports. Such issues can lead to client dissatisfaction as well as drop in the SMS volume which can lead to reduced market profits and shares.

There are a number of problems that can emerge due to the use of poor quality server SMS gateway solutions. Some of them are discussed below in brief. 

• It is often difficult to achieve a routing module which can manage multiple Gateway connections while at the same time remain scalable and reliable enough for handling the ever increasing volumes of SMS messages.

• An SMS gateway solution finding it difficult to handle high SMS Volume (TPM and/or TPS)

• An efficient and experienced technical team, whether outsourced or in-house that can come up with a scalable platform having detailed controlling features set at the GUI level.

• Poor quality SMS programs invariably giving rise to a time consuming process of identifying the gateway that is mainly causing the problems and the best corrective actions needed to rectify such issues.

• The inability to immediately detect whether there are any issues with the services, unless a client reports about non delivery issues or other problems.

• The lack of automation while dealing with the routing of gateways in the case of a downtime and other situation based scenarios, leading to loss of time in resolving issues and also needing to change the routing manually every time.

• Absence of the necessary operation handling resources through the GUI is another major problem with program SMS gateway solutions. In most cases, it is necessary to access the Source Code which can be a major time consuming ordeal. The solutions are also delayed while dealing with a time critical environment.

• The inability to monitor, track and control SMS Traffic resulting from the user, thereby getting them segregated according to various plans and eventually routing them through gateways.

• Excessive involvement of the support team for handling downtime and resolving problems, thus increasing time and cost of human resource as well as losing valuable clients in the way. 

To manage such difficulties, it is always necessary to get an SMS gateway program from the start that provides with good speed as well as Multiple Gateway Connections HTTP or SMPP. The program should also be able to autoroute the SMSs from the main gateway to another in case the former is experiencing downtime. The GUI of the program should also be enabled with features that offer the scope of fast handling of issues.